Interesting ideas, articles and opinions
A great collection of logos, each with an extra little nugget of communication contained within them. Great design is always ideas-based rather than simply a facade, and as such these logos deliver a lasting communication. Check out the full list on the Graphic Design Blog here.
Posted in Branding, Cool Ideas, Design | August 30th, 2010 No Comments »
Do you feel your day slipping away? Are you accomplishing the goals and objectives that matter most to you and your organization? Are you consistently the manager you want to be? Great, important questions we should all be asking ourselves. But if you are like me, introspection quickly becomes victim to a priority e-mail, an unexpected project dump, or a touchy personnel issue that needs to be resolved now. Read the rest of this entry »
Posted in Cool Ideas | August 25th, 2010 No Comments »Tags: core ideas, Sean Silverthorne, time management
Kingspan Insulated Panels Pty Ltd today announced the appointment of Core as their lead strategic and creative agency following a competitive pitch.
Helen Flood, Kingspan Marketing Manager said, “Core demonstrated a clear and insightful strategy based on a thorough understanding of our business and its future. We’re really looking forward to working with the Core team and rolling out the new brand idea they’ve created.” Read the rest of this entry »
Posted in Marketing, Strategy, Sustainability | August 18th, 2010 No Comments »Tags: core ideas, Duncan Wakes-Miller, helen flood, kingspan, pitch
In recent months, there has been something that three very different and prominent brands have shared. Something very damaging indeed, but something that could (and indeed should) have been avoided by each of them. The three brands I refer to are BP, Apple and David Jones. And that commonality I shall term “unnecessary brand corrosion”. Read the rest of this entry »
Posted in Marketing, Strategy | August 17th, 2010 No Comments »Tags: BP, david jones, john schonegevel, oil crisis, pr disaster
An interesting post from Seth Godin – It’s (always) too soon to know for sure. The cost of being first is higher than it’s ever been…It’s entirely possible that you’re racing.Racing to the market with a new product or a news story or a decision or an innovation. The race keeps getting faster, doesn’t it? Read the rest of this entry »
Posted in Marketing | July 29th, 2010 No Comments »Tags: core ideas, delivery, Marketing, Seth Godin
A new iPad app from Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple, is designed to enable better management of your social networking content. Read the rest of this entry »
Posted in Digital & Social Media | July 26th, 2010 No Comments »Tags: core ideas, Digital & Social Media, Facebook, Innovation, internet, Social Media, twitter

“Unsurprisingly, no one showed for his “History of Poured Concrete” slideshow presentation.” With a tagline of ‘It’s lonely in the modern world’, www.unhappyhipsters.com offers a modern, visual and consistently amusing social commentary.
Posted in Cool Ideas | July 26th, 2010 No Comments »Tags: architecture, core ideas, Unhappy Hipsters
An interesting perspective on innovation from Margaret Heffernan. The best entrepreneurs and leaders don’t look inside, they look out. They notice the world around them, identifying changes — in particular, problems that no one is solving. Change, as every entrepreneur knows, signals opportunity. Pay attention to some of the changes around you, and you’ll find a rich source of new business ideas. Read the rest of this entry »
Posted in Cool Ideas, Marketing | July 26th, 2010 No Comments »Tags: core ideas, entrepreneur, Innovation, management, margaret heffernan
The tobacco marketing wars appear to be entering their endgame as legislators and health advocates demand ever more restrictions on cigarette advertising and consumption. There can be only two possible outcomes:A complete ban on any kind of tobacco promotion. A complete prohibition on the sale of tobacco.
The latter isn’t likely, although there are plenty of people who’d like to see smoking become illegal. (If you agree it’s dangerous and has no redeeming social value, why allow it?) Read the rest of this entry »
Posted in Marketing | July 21st, 2010 No Comments »Tags: advertising, core ideas, jim edwards, Tobacco
The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself.
Frito Lay dominates the snack business because of the information infrastructure they built on top of their delivery model. 7 Eleven in Japan dominated for a decade or more because they used information to change their inventory. Zara in Europe is an information business that happens to sell clothes. Read the rest of this entry »
Posted in Cool Ideas, Marketing | July 18th, 2010 No Comments »Tags: 7-Eleven, bloomberg, data, Facebook, google, information, Seth Godin
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